Channel Mix Planner
Get a ranked channel mix and budget allocation based on campaign goal, funnel stage, and offer type, grounded in your own performance history.
Compatible With
ClaudeCRMSMARTeRecommended
Updated Jul 8, 2026
2 downloads
Install via NPX
npx gtmskills install channel-mix-plannerFetch this skill directly into Claude Code or your workflow.
Problem Solved
Channel decisions often default to "whatever we did last time" rather than what the goal, funnel stage, and offer actually call for. This skill recommends a ranked channel mix and budget split, grounds it in CRM performance history where available, and flags concentration risk before the marketer commits spend.
When To Use
- After a Campaign Brief is built
- to decide where budget goes
- When launching in a new funnel stage or with an unfamiliar offer type
- When a channel mix feels stale and needs a fresh look
- Before finalizing a campaign budget split
Skill Content
---
name: channel-mix-planner
description: >
Use this skill whenever a marketer needs to decide which channels to use for a campaign
and how to allocate budget across them. Triggers on: "which channels should I use for
this campaign", "help me plan my channel mix", "how should I split my budget", "what
channels work for [goal / audience / offer type]", "channel strategy for [campaign]",
"where should I spend my campaign budget", or any request to recommend and allocate
across marketing channels. Works standalone or as a follow-on from the Campaign Brief
Builder. Always confirms the proposed channel list and split before generating the
full rationale and allocation output.
---
# Channel Mix Planner
Recommends a ranked channel mix and budget allocation based on campaign goal, funnel
stage, and offer type. Grounds recommendations in CRM performance history where available
and flags concentration risk before the marketer commits to a plan.
Source Details
- Created by
- SMARTe GTM Team
- Last Updated
- Jul 8, 2026
- Language
- English
- Licence
- MIT LicenseLearn more