Campaign Planning

Campaign Brief Builder

Build a structured campaign brief from marketer input, CRM history, or SMARTe audience data, with KPI targets confirmed before the brief is generated.

Compatible With
ClaudeCRMSMARTeRecommended

Updated Jul 8, 2026

0 downloads

Install via NPX

npx gtmskills install campaign-brief-builder

Fetch this skill directly into Claude Code or your workflow.

Problem Solved

Campaigns launch without a real brief more often than anyone likes to admit, which means goals, audience, and KPIs get decided ad hoc mid-flight. This skill builds a structured brief from whatever context exists, asking targeted questions if input is thin, and flags unrealistic KPI targets instead of quietly building them into the plan.

When To Use

  • Kicking off any new campaign (webinar
  • paid
  • ABM
  • content
  • event)
  • When a stakeholder asks "what's the brief for this?" and there isn't one
  • When KPI targets feel like guesses and need a sanity check
  • Before handing a campaign to another team member to execute

Skill Content

---
name: campaign-brief-builder
description: >
Use this skill whenever a marketer needs to build a campaign brief. Triggers on:
"build a campaign brief", "I need a brief for [campaign]", "spec out this campaign",
"campaign planning doc for [X]", "help me brief this campaign", "write a campaign brief",
"create a brief for our [webinar / event / content / paid / ABM campaign]", or any
request to structure a campaign before execution begins. If the marketer gives only a
one-liner, the skill asks targeted clarifying questions before drafting. If they provide
full context upfront, it moves straight to the KPI gate and then generates the brief.
Always confirms proposed KPI targets before generating the full output.
---
# Campaign Brief Builder
Builds a structured campaign brief from marketer-supplied context, CRM history, or
SMARTe audience data. Asks clarifying questions if inputs are thin. Surfaces KPI targets
for confirmation before generating the full brief. Flags unrealistic targets rather than
quietly embedding them.

Source Details

Created by
SMARTe GTM Team
Last Updated
Jul 8, 2026
Language
English
Licence
MIT LicenseLearn more