Account-Based Marketing

ABM Campaign Planner

Design structured campaign plays per ABM tier, content, channel sequence, cadence, and triggers, ready for team execution.

Compatible With
ClaudeCRMSlackSMARTeRecommended

Updated Jul 8, 2026

2 downloads

Install via NPX

npx gtmskills install abm-campaign-planner

Fetch this skill directly into Claude Code or your workflow.

Problem Solved

A tiered account list without a play behind it doesn't move pipeline. This skill designs the campaign plays per tier, content type, channel sequence, cadence, engagement triggers, and success metrics, grounded in the account list and engagement history, and flags budget or timeline constraints that would prevent genuine 1:1 execution before the plan is built.

When To Use

  • Right after tiering accounts
  • to build the actual program
  • When planning a new ABM push for the quarter
  • When Tier 1 and Tier 2/3 plays feel identical and need real differentiation
  • Before presenting an ABM program plan for budget approval

Skill Content

---
name: abm-campaign-planner
description: >
Use this skill whenever a marketer needs to design the campaign plays for an ABM
program across account tiers. Triggers on: "plan my ABM campaign", "design plays for
my ABM accounts", "what should we do with our Tier 1 accounts", "build an ABM program
plan", "how do I structure ABM plays per tier", "ABM campaign design", "plan outreach
and content by tier", or any request to define what content, channels, cadence, and
triggers apply to each ABM tier. Takes a tiered account list as input and produces a
structured play design per tier ready for team execution. Always confirms the play
structure before generating the full plan.
---
# ABM Campaign Planner
Designs structured campaign plays per ABM tier: content type, channel sequence, cadence,
engagement triggers, and success metrics. Works from a tiered account list and engagement
history. Flags budget and timeline constraints that would prevent genuine 1:1 execution
before the plan is built.

Source Details

Created by
SMARTe GTM Team
Last Updated
Jul 8, 2026
Language
English
Licence
MIT LicenseLearn more